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Rolex Heritage: Celebrating Over a Century of Excellence

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  Introduction Ever since its establishment in 1905, Rolex has been synonymous with luxury, accuracy and timelessness in the watch making industry. From noteworthy innovations to unwavering commitment to quality Rolex has consistently set the bar for excellence within horology. This heritage is indicative of the brand’s quest for perfection as well as its profound influence on both the popular culture and watch-making. The Founding and Early Years Hans Wilsdorf: The Visionary Behind Rolex Rolex watches was created by Hans Wilsdorf, a visionary and his brother-in-law Alfred Davis in London. What was novel at that time were wristwatches that were both elegant and dependable. Wilsdorf’s creative mindset laid the foundation for one of the most respected names in watch making. The Birth of the Rolex Name In 1908, Wilsdorf registered the Rolex trademark and opened an office in La Chaux-de-Fonds, Switzerland. It was named ‘Rolex’ because it was short enough to be pronounced easily by people